NOT JUST CO.

Launching nationwide and introducing the brand to a wider audience

Role: Creative Direction, Concepts, Product Copy, SMS Marketing, Social, Paid Media

CPG brand not just co. was launching with their first big national retailer at over 200 Target stores nationwide.

I developed a new messaging direction with accompanying brand tagline. The final messaging acted as a guiding framework for introducing the brand to a wider audience with the launch exposure and built on the existing tone of voice—exploring new ways to tell the not just co. story with personality.